high tide society

yacht rock band
san diego

events

high tide society apparel

High Tide Society, formerly known as AM Gold, set sail in 2014 with the mission of paying tribute to the smooth hit songs of the 70’s and early 80’s – Yacht Rock. In January 2017, AM Gold changed its name to High Tide Society and split into two separate entities, live entertainment and apparel.

While the group’s flagship logo and clothing design continues to be the “Sailors Ruin” mermaid by Aussie artist Isobel VonFinklestein, other designs are currently in production and will be available in 2024! 

T-shirts  |  Hoodies  |  The band

high tide society apparel

High Tide Society, formerly known as AM Gold, set sail in 2014 with the mission of paying tribute to the smooth hit songs of the 70’s and early 80’s – Yacht Rock. In January 2017, AM Gold changed its name to High Tide Society and split into two separate entities, live entertainment and apparel.

While the group’s flagship logo and clothing design continues to be the “Sailors Ruin” mermaid by Aussie artist Isobel VonFinklestein, other designs are currently in production and will be available in 2024!

T-shirts  |  Hoodies  |  The band

high tide society

unisex festival
t-shirt

Inspired by the casual-cool vibe of Southern California coastal living, our Festival T-Shirt is a versatile closet staple.  Featuring a modern fit, short sleeves, and set-in collar, this incredibly lightweight fabric has a softness that elevates comfort on a premium tee.  Available in Classic Black and Nautical Indigo.

high tide society

unisex santa cruz
full zip hoodie

Ultimate comfort meets nautical chic, our Santa Cruz Full Zip Hoodie is a year-round classic piece.  Perfect for outdoor Yacht Rock concerts, this premium fleece hoodie will keep you cozy under the stars. Featuring ribbed cuffs and waistband, bartack pocket openings, and matching drawcords with metal tipping for added style.  Finished off with our band name at the chest and our signature mermaid logo branding at the back for a bold look. 

high tide society

stickers

Our new stickers, featuring the "Hats Off!" design by Isobel VonFinklestein. These stickers are durable and can go virtually anywhere, especially water bottles!